Rowlf the Dog, one of the most beloved and recognizable characters from the Muppets franchise, made his first television appearance in a commercial for Purina Dog Chow in the early 1960s. Created by Jim Henson and performed by both Henson and Frank Oz, Rowlf was one of the first Muppet characters to gain widespread recognition before becoming a key member of The Muppet Show. This article explores the details surrounding Rowlf’s first TV appearance, how the commercial came to be, and how it shaped the future of both the character and the Muppets as a whole.
The Origin of Rowlf the Dog
Jim Henson’s early puppeteering work began in the 1950s with his television show Sam and Friends, which introduced Kermit the Frog and other early Muppet characters. However, as Henson gained experience and sought commercial work to support his growing company, he landed an advertising deal with the Nestlé Purina PetCare Company, leading to Rowlf’s debut.
Henson designed Rowlf as a shaggy, floppy-eared dog with a laid-back personality and a penchant for music. He was one of the first Muppets to have a detailed, expressive face, making him a particularly engaging character for audiences.
The Purina Dog Chow Commercial
Rowlf’s first television appearance came in a Purina Dog Chow commercial in 1962. The commercial was one of several that Henson’s company produced for Purina, featuring Rowlf as the central character. Unlike the later comedic sketches associated with the Muppets, these commercials were short, lighthearted advertisements aimed at dog owners.
In the commercial, Rowlf enthusiastically promoted Purina Dog Chow, engaging in playful banter and humorous antics that would later become hallmarks of his personality. His voice, provided by Jim Henson, had a deep, gruff, yet charming tone, which set him apart from other Muppet characters at the time. The commercial was a hit, and Rowlf’s appeal quickly led to further opportunities for the character.
Impact and Legacy
Rowlf’s appearance in the Purina Dog Chow commercials was a turning point for Henson’s career. The character’s success demonstrated that the Muppets had the potential to be more than just supporting characters in local television skits— they could become full-fledged stars in entertainment and advertising. As a result of the commercial’s success, Rowlf became one of the most visible Muppets of the early 1960s.
Rowlf’s Rise to Stardom
Following his commercial success, Rowlf became the first Muppet to secure a regular role on national television. In 1963, he was cast as the sidekick and resident pianist on The Jimmy Dean Show, a variety program hosted by country singer Jimmy Dean. This was a groundbreaking moment for Henson and the Muppets, as it marked their first consistent, national exposure to audiences across America.
Rowlf remained a central figure in the Muppet universe for decades, appearing in Sesame Street, The Muppet Show, and several Muppet movies. His signature easygoing attitude and musical talents made him a fan favorite, and his influence can still be seen in Muppet productions today.
Conclusion
Rowlf the Dog’s first appearance in the Purina Dog Chow commercial was a pivotal moment in Muppet history. Not only did it introduce one of Jim Henson’s most enduring characters, but it also paved the way for the Muppets’ rise to prominence in entertainment. From an advertising mascot to a beloved television and film personality, Rowlf’s journey reflects the creativity and innovation of Jim Henson’s early work. Without his debut in those Purina commercials, the history of the Muppets might have taken a very different path.
